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Displays
Exotics Display
Tour Edge Golf launched their new line of "Exotics" drivers at this year's PGA Show, and wanted to create a lot of excitement and interest with a strong visual presence at the point-of-sale. Chicago Show's design team worked with Tour Edge to develop a unique, interesting and "exotic" looking display to attract consumer interaction.
The "Exotics" display is unique in the world of golf club merchandising because it incorporates an illuminated header, which is a first. This presents a strong visual impact and attracts consumer interest and attention, even from across the store.
The display has a large banner suspended behind the clubs to enhance this new driver's image and provide descriptive copy. In keeping with the Exotic theme, Tour Edge provides a sales brochure that contains technical data and testing results about this new driver and its capabilities when matched against the leading competitive products. The vertical support pylon provides unique positioning for these sales brochures.
With the addition of the optional "Sidecar" kit, the quantity of clubs merchandised can be expanded from 12 to 20. Many of the retailers will use the Exotics display for drivers, and the "Sidecars" to merchandise companion Exotics fairway metals.
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